Web Sites 101
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..Failure to plan equals planning to fail.

Web site planning

Lessons learned the hard way

  1. Educate
    Search around the web; find other church/school web sites that offer similar services. It's also helpful to educate yourself with 'web' terms like: url, html, browser, roll-over (mouse-over) images, host, server, search engine, keywords, meta tags, hits and unique users.

  2. Domain name
    Find an available domain name that you can personalize, such as, yourname.org. Choose a name that flows easy and doesn't need a lot of explaining.  A two-year contract is recommended because prices are dropping.  If you obtain your domain registration from a hosting company that provides it free or at low cost it might not be easily transferred when or if the company goes out of business, provides poor service or is taken over.  A domain name registration purchased through a reputable registrar is easy to manage when you change hosting companies.

  3. Look and feel of site
    Determine what kind of feel you want your site to have. Do you want a look that's classy, high tech, simple? Explore the web, see what other people are doing. This will help you determine what you like and what you don't.

  4. Content
    Decide how big you want your site to be and what you want on it. A good web designer will consult with you about the internet and what's best for your site, but he/she can't tell you about your organization's mission and goals. So, working closely with designer, don't be afraid to get involved so that your new site represents your desires. Deciding on your content up front is important to getting you to your final goal, a fully functional complete web site, in a timely fashion.

  5. Hosting
    Finally, you need to decide who you want to host your web site. Do you want a local company or are you comfortable using a company in another part of the world.

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Here are some things to look for from a host:

  1. Reliability
    Sometimes organizations sign up for bargain hosting, trying to save money. In some cases, signing up for bargain hosting gets you unreliable service meaning your site is unreliable or frequently inaccessible.  If people can't access your site, why have it?

  2. Support
    Does your potential host offer an elusive (800) number that no one answers? Look for either or both of these:
    a physical person you can email and get timely response from.
    a browser based interface that easily allows you to make account or email changes.

  3. Cost
    The price to host a basic web site has come down in the last few years - $10.00 a month is too much.

  4. Storage
    You need ample space to store your web site and allow people to access it.

  5. Email
    Make sure you have included email addresses with your domain attached to them like, you@yourdomain.org. Most companies include at least five free email addresses with your hosting plan.

Undercroft Network can help you on any of the above areas.  Please feel free to contact us at webservant@undercroft.net.

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Email types - alias and pop

Both have advantages and disadvantages. Email aliasing is "forwarding" mail that was sent to an alias email address and is automatically forwarded to another email address or email account. You may have an existing email account, such as myaccount@hotmail.com. You can set up one or more aliases for your website, anynameyouchoose@yourdomain.org, which forwards all incoming mail to your current email address of myaccount@hotmail.com. This way, you can have multiple email addresses and only have to check one email account.  The biggest disadvantage of an alias is that you might not understand the sender's intent unless their subject and message are specific.

An email pop account is a mailbox. It is something like a "snail-mail" post office box. All mail sent to the address of this "virtual P.O. Box" is collected and sits in the pop account - or virtual mailbox - until you come to "collect" it by connecting to your account and downloading your mail. You will have to configure your mail client to check each pop account separately.

If you would like to forward mail from a new address at your domain, e.g., anynameyouchoose@yourdomain.com, you need to add an email alias. You would add a pop account to separate your email accounts or if another person needed a separate address and mailbox at your domain.

For instructions on setting up your email client, such as Outlook or Netscape Mail, refer to the information supplied in your Undercroft Network setup email and instructions for your software.

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Where to start

  1. Register your domain
    For Maintained web sites, you can do this through a domain registrar or Undercroft Network can do it for you through DNS Central.  If you do it you will need to provide username and password to Undercroft Network so that we can point it to our servers.

  2. Develop the message
    For Maintained web sites, write and edit content for each page in plain text (no formatting). The best way to do this is in Notepad or a similar text editor. Avoid word processors unless you can save in plain text. Do not indent. Place a blank line between paragraphs and after titles. Don’t leave space for graphics.  When you have a page written go to Maintained Web Site Application, read the directions and fill in the form by pasting the text or by typing.  Don’t wait until your text is perfect as it can be changed easily by updating it on the Update page.  Your new security key was sent with your introductory email.  This and other information collected about your computer prevents unauthorized web site changes.

  3. Next step
    For Maintained web sites, when your message is written and sent, your structure will be updated and placed on an unpublicized web site for your approval.  It will look barren and crude but the structure will be obvious.  Only after you approve the structure can we consider graphic presentation.  For the most graphic flexibility, keep page names as short as possible so all letters can fit on navigation bars.

Several free web templates are available from various sources.  If none of them are suitable, many are available for purchase (~$10.00 - ~$100.00).

Maintenance
For Maintained web sites, maintaining your site is done by going to the Site Update page and adding a page or article, or updating an existing page or article.

Graphics
For Maintained web sites, most pictures attached to an email sent to webservant@undercroft.net can be published if you own them and you have model releases for anything recognizable.

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Privacy policy

To avoid possible legal problems a posted common-sense privacy policy which can be amended to consider your concerns is recommended.  Consult with an attorney if you have questions.  It might include:

  • Donor identity is not given to the recipient of services without donor permission.

  • Private client information, including that found on computer drives is not given to other clients.

  • Last names of minors are omitted from web pages unless approved by parent or legal guardian. For schools, this approval, or not, is usually expressed during school registration process.

  • Home phone numbers are not placed on church and school web sites without permission.

  • Photographs of identifiable minors do not appear on church and school web sites without permission from parent or legal guardian.

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