Web writing

As web writers, our job is evangelical marketing to several audiences. These include but are not limited to:

• Internal - members of our church and/or school community.

• Peers - members of other churches or school communities who are aware of us.

• External - those who are referred to us through a hyperlink on another site.

• Searcher/surfer - those who reach our site through a web search for something related or unrelated to us.

Web statistics show that:

• 90%+ of school web site visitors are local and probably internal.

• About 55% of church site visitors are local, 30% peers and 8% external and the rest, other, which includes searcher/surfer and unknown.

Your web site stats are included in your Undercroft Network hosting plan.  Based on your targeted audience, you might want to tailor your writing style.

To obtain a copy of an excellent article on writing for the web by Katherine Nolan email webservant@undercroft.net with your request.